June 22, 2017

Location-based marketing

Imagine being able to track your customers’ every move when they’re in your store.

You’d know which shelves and products were the most popular, and which routes were most frequently taken. You’d also be able to send custom notifications and market your products in real time.

Thanks to GoIndoor, this dream has become a reality. Our location-based solution offers LBM (location-based marketing), a direct marketing tool that uses a mobile device’s location to alert the application’s owner about a promotion or offer. The alerts are typically delivered to smartphones via text messages. The customer can then be guided to the desired product directly through the application. Despite the rise of online shopping, there’s still market for physical and impulse purchases, a niche that LBM is primed to fill.

At a time when over 50% of people use their smartphone in stores, LBM represents the ultimate direct marketing solution. It allows you to suggest real-time offers based on a user’s profile, whether you want to know which shelves they’ve visited, their age, gender or when they’ve made their purchases. Beyond targeting users’ profiles, you can set notifications at different times or base them on someone’s surroundings, for example, suggest restaurants at lunchtime, or a discount on gloves during winter.These kinds of notifications also enjoy a high sign-up rate among customers and owners. Customers save time and money, while owners have an amazing data source and can accurately measure the impact of their campaigns.

LBM has expanded rapidly in recent years and we’re convinced that it’s the future of retail, airport and events communication.

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